Maxwell Ivey is known around the world as The Blind Blogger. Ivey is a totally blind man who has transformed himself from a morbidly obese, failed carnival owner, to a respected amusement equipment broker in the best health of his life. Ivey started his first online business, The Midway marketplace, in September of 2007 and had to learn a lot about the internet, social media, and business. People were inspired by Ivey’s willingness to take on difficult challenges and scary opportunities, and so they encouraged him to share more of what it’s like being an entrepreneur who happens to be blind. That led to a second website and blog as #TheBlindBlogger, writing three self-help books, dozens of podcast and radio interviews, traveling cross-country solo, singing in public, doing public speaking, and now hosting his own podcast called What’s Your Excuse? From all of the podcast and radio appearances, people started asking Ivey how he got all of those opportunities. Then they started asking him to do the work of getting them similar opportunities to share their stories online. And that led to a new business as an online media publicist; a service that now includes direct marketing, lead generation, and social media promotion.